Captivate your audience and keep them engaged with a clear message. Action will follow.
As a Learning and Development Advisor, I learnt to break down information into easy-to-understand chunks. As your copywriter, I will simply tell your story, so you get direct communication that creates trust.
Hi, my name is Monika
Portfolio
Take a look at my work
Banner Ads (Spec Ad)
Task
Create the banner ad to increase the digital-only subscription base.
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Challenge
Convey the message effectively in a limited space and time. Banner ads are small and don’t have much space for text. Three frames rotate so they have to connect but also work as a stand-alone ad.
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Solution
I ensured that the message on each frame was short and clear. The audience was already familiar with the brand, this allowed me to concentrate on the benefit of the digital version. I included the subscribe button on each slide as it was unknown which frame the users would see first and how long they would see the ad.
Leaflet - Scouts
Task
Write a leaflet encouraging people to volunteer with the Scouts.
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Challenge
The main challenge was creating a piece that would speak to a wide audience. The main target groups for the ad are of different generations and have different interests and concerns (school leavers and those retired).
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Solution
I started by exploring what scouting means to different people, and by creating a feeling of excitement and anticipation. I then concentrated on the benefits of volunteering. Lastly, I addressed the worries people might have when they consider joining. I ensured that tone is positive and within the established brand voice.
Magazine Ads (Spec Ad)
Task
Create a magazine ad to drive the purchase of the new Covergirl TrueYou Match lipstick
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Challenge
The magazines are usually flipped through and people don’t spend much time on one page. The advert needs to immediately catch the eye and make it clear what the product is.
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Solution
I put the main benefit at the top of the page and made it catchy to encourage people to read on. I added more benefits and features in the middle in the smaller font. I put the product name at the bottom of the page next to the photo of the lipstick for clarity.
Leaflet (Spec Ad)
Task
Create a direct mail piece to increase purchases of Campbell’s Soup
Challenge
Leaflets can get thrown away – sometimes without being read – if there is nothing of value in them. Also, there is no way of predicting which side of a leaflet the audience will see first and in which order.
Solution
I made the front and back pages catchy to draw the reader’s attention. I used clear sentences for the coupon as this was the main attraction point. The inside pages with the recipes had been written clearly and each of them included a link to the website for the readers to subscribe to emails with more recipes.
About
Right words for the right people
Grab your audience’s attention with words that resonate with them. Spark their interest and take on the journey which will end in a successful purchase. Words have the power to do that. Right words, of course.
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I will write your story in a way it makes people want to come back for more. I will create the feeling of having a connection with the brand and its products.
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Writing is my passion and I want to use it to help others reach their goals.
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Your story is unique. Let me help you tell it in a compelling way.
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Oh, and my name is Monika.
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I can help with:
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Website writing
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Website audits
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Emails (sales funnels, newsletters, etc.)
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Social media ads
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Brochures and leaflets
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Brand voice and messaging
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Products, packages and service
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If what you need is not on the list, please get in touch. I can assist with other things, too.
Testimonials
Read what my clients say about me.
Anna Mizera @ Anna Mizera Mindful Transformations
"Monika has been a great help during my website launch. She looked through all my content and copy and made fantastic suggestions. She then revised it all again to make sure all was ready for the launch. I would highly recommend Monika's services; she's been very thorough and professional every step of the way."
Agnieszka Michon @ MetCorr
​“I really enjoyed working with Monika. She is very professional and full of ideas. She always ensures that your project reflects you and your business. Working with Monika you will feel heard and taken care of. Highly recommended.”
Contact
Whether you are ready to take the next step, or have more questions - get in touch.
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